If you've ever wished you knew whether retail sales were up or down in your specific market - click here. If you've ever wondered how your restaurant compares to your competition - click here. Zata ™ Ranks Your Performance Zata is the fast, easy and secure way to know exactly how your restaurant or retail store is performing in your market area. Participating businesses simply enter their sales data for the week in order to get an accurate market ranking known as a Zata, an easy to understand number that lets them know exactly how they compare to their market. The entire process is so simple it takes less than a minute to complete online. If you think your association should provide members with more than just a credit card rate - click here. If you think a great supplier can help its customers be more successful - click here.