If you're a retailer and would like to know more about Zata - click here. Zata is the fast, easy and secure way to know exactly how your store is performing in your market area. Participating retailers simply enter their sales data for the week in order to get an accurate market ranking known as a Zata an easy to understand number that lets them know exactly how they compare to their market. The entire process is so simple it takes less than a minute to complete online. Once the data is entered, Zata uses a proprietary scoring method that ranks you against your market. Zata is secure and confidential All this information is kept strictly confidential. Zata's proprietary scoring method masks your sensitive data while rewarding the entry of valid information. At no time will your competitors be able to see your information. To ensure absolute privacy, Zata uses military level encryption and the industry's highest data security certifications. Zata is simple to use In order to participate, all you need is a web browser and an internet connection. As long as the numbers are on hand, data entry is estimated to take under a minute and results are available the next day. The system will even remind you via email to enter your information each week. Zata measures success With Zata,  you'll know how you compare on five levels: Your sales per square foot Zata This at-a-glance statistic tells you how busy you are compared to your competitors. By basing it on square feet, you can compare reliably to both larger and smaller companies. Your change in sales growth Zata This lets you know how well your promotions and marketing are working or whether or not your sales just moved with the market. Your change in average transaction Zata This lets you know if individual customers are spending more or less than last week in your store as compared to your competition. Your cost Zata This statistic will let you know how your costs compare to similar companies in your area. Factoring in both product cost and labor, you’ll get a clear idea of whether your costs line up. Most importantly, you'll get an Overall Zata This gives you a single number to rank your company's overall performance against your competitors. If you’re a retailer and you’d like to use Zata, click here. View the Zata versions